Midwestern State University — Social Media, Photography & Video Case Study

Project Overview

Midwestern State University (MSU) is a public university focused on student success, community engagement, and academic excellence. For this project, I supported MSU’s marketing and communications efforts by creating social media content, photography, and video assets used across social platforms and the university website.

The goal was to produce professional, engaging, and on-brand visual content that highlights campus life, student experience, and institutional identity while supporting both recruitment and communication objectives.

Objectives

• Create engaging visual content for MSU’s social media channels

• Capture authentic moments of campus life and student experience

• Produce photo and video assets suitable for website use

• Maintain brand consistency and professionalism

• Support marketing, recruitment, and communication efforts

Role & Responsibilities

• Produced photo and video content for MSU social media

• Created visuals aligned with university branding and guidelines

• Captured campus environments, events, and student life

• Collaborated with internal teams to meet content needs

• Delivered polished assets optimized for multiple platforms

Services Provided

1. Social Media Content Creation

• Created photo and video content for MSU’s social channels

• Designed posts to be engaging, informative, and visually consistent

• Optimized content for reach, clarity, and audience engagement

2. Photography

• Captured campus imagery, student interactions, and events

• Produced clean, professional photos suitable for marketing use

• Focused on diversity, authenticity, and campus atmosphere

3. Videography

• Filmed short-form and promotional video content

• Captured moments highlighting academics, campus culture, and community

• Produced video assets adaptable for both social and web use

4. Editing & Optimization

• Edited photos and videos to align with MSU’s brand standards

• Optimized aspect ratios and formats for social media and website placement

• Ensured all deliverables were web-ready and easy to deploy

Creative Approach

The creative direction balanced storytelling with institutional professionalism. Content focused on:

• Real students and real campus moments

• A welcoming and inclusive atmosphere

• Clean, modern visuals suitable for higher education audiences

• Consistent tone across platforms

The goal was to communicate credibility while remaining relatable and engaging.

Content Style

• Bright, clean, and polished visuals

• Documentary-style moments blended with promotional clarity

• Platform-optimized framing for social and web

• Minimal but effective text overlays when needed

Deliverables

• Social media-ready photo and video content

• Website-ready photography and video assets

• Versatile media usable across marketing, recruitment, and communications

Results & Impact

• Strengthened MSU’s visual presence on social media

• Provided reusable content for ongoing marketing needs

• Improved consistency across social and website visuals

• Supported engagement and brand perception

Tools & Platforms Used

• Cameras: Professional photo & video equipment

• Photo Editing: Adobe Lightroom, Capture One

• Video Editing: Final Cut Pro / Adobe Premiere Pro

• Platforms: Instagram, university website

Conclusion

This project demonstrates my ability to create high-quality digital media within an institutional environment. By delivering polished, on-brand photo and video content for both social media and web use, I helped Midwestern State University strengthen its digital communication and visual storytelling.

This case study highlights my experience working with educational institutions and producing professional content that supports large-scale branding and communication goals.